Social Media - Art Fund - Competition Brief

I then created versions of the designs which would be seen on Instagram, as the brief stipulates that the designs should consider digital avenues as this is often where students are most receptive.

These went fairly well, I briefly experimented with the size of the pass and the amount of information to display. It was important that these designs were incredibly simple, as they would be seen on small screens with viewers who have highly reduced attention spans. If there is too much information, the viewer will immediately swipe past. This is why I also experimented with making the pass as large as possible, as the designs needed a striking focal point which would attract the eyes of the viewer. The colours do this already, it was just a case of arranging the information so that it can be incredibly easy to digest. As a result the information has been stripped back to only the pieces that are most important.

I then experimented with creating my own mock-ups for the designs.This involved mimicking Instagram layouts, typefaces and symbols which seems to have been successful. The designs are immediately eye catching and should attract viewers who are interested in the colour and concept. I have added a little more information to the Instagram story, yet this is because these adverts are slightly larger and should attract a little more attention.