Digital Alterations - The Gallery Calendar - Self-led Brief

Because the screen printing production of the prints was not entirely perfect, I decided to create a version of the calendar which would be printed digitally to give an idea of how it would look in gallery gift-shop setting. This way the colours, details and composition will be evidenced, whilst a screen-printed copy will also be developed to show process.

For the digital version of the calendar, I decided to expand the number of colours per print and on the different calendar spreads. This was because without the constraints of screen-printing, the design could be made more complex, without causing complications.

A dark blue was added to each page of the calendar for some of the smaller details within each design, this meant that within each colour scheme there was a colour linking all the designs together. It also means there is a little more depth to the design, creating a contrast within the white tones. By having all the dates written in the same colour it also means that each page is more legible - although the product is meant to be a artistic, the dates also need to be immediately viewable whenever necessary.

Three of the spreads were made pink and yellow, adding a new colour scheme into the collection. This was to create more variety within the design and to push the colourful designs further. By adding pink and yellow the design encompasses a full range of colours from the spectrum. The variety of colours have been chosen to show diversity and variation within the art world - al galleries are different and contain a wide variety of work and therefore the colours representing them should be equally exciting and diverse. The designs have been influenced by 1950s/60s pop art and this had strong emphasis on bright colours and bold shapes and it was important to push this further when the plans for design production changed.