Wednesday, 17 April 2019

Final Design - The Vagina Guide - External Collaboration Brief

The final design has been printed on several different stocks. The cover uses a thick matte stock and specifically uses the inkjet printer so the colour is full and bold. The inside cover contents then uses a pink and a yellow stock, to match the colour scheme of the guide. These have been chopped into thinner sections to engage the reader. Similarly acetate has been used on one of the spreads to show annotations and added detail over the top of some of the illustrations – this makes reading the publication an experience and adds to it's appeal. Similarly, stickers have been made of a 'V' shape, to be layered on top of two of the spreads, this adds to the texture and is also something that young people particularly resonate with. There is also a section of the guide where an illustration has been perforated so it can be torn away and put up on the wall or given to a friend. This means the reader is further engaged with the guide and may also recommend it to others using the tear-out. The rest of the stock is on white matte card which indicates the professional and trustworthy nature of the product.

The spreads of the design have taken a highly experimental approach and this is to reflect the experimental nature of the teenage experience, especially concerning sex. There are certain elements which regulate the spreads – such as use of a grid, a specific text layout and colour scheme; but the designs within these vary and creating an interesting and engaging experience for the viewer. 










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