Wednesday 24 April 2019

Regular Practice Inspiration and Studio Visit - Suffragette Design - Research-led Brief

Tom Finn and Kristoffer Søling did their masters together at the Royal College of Art. They first collaborated together when they did a poster for the typographic singularity. This worked well and lead them to do some for the Lonely Hearts Jazz Club which involved creating a typeface made out of heart shapes split into fours. They enjoyed recontextualising found typography in a contemporary context.

They suggest you should push work for future opportunities. They used any opportunity to do work they were interested in and eventually invested in a small studio space so they would feel like it was a job they'd take seriously. They share an enthusiasm for form and visual expression, they did rocket lollies which didn't have much depth but were quite playful.

I particularly wanted to focus on their typographic work, as they have used this a lot within their work - often for exhibition design. They take a very playful approach and like to deconstruct type, which is something I would be interested in experimenting with.

Alice & Oliver Play Jazz

The designs show complex and experimental compositions with interesting layering. In some ways they are quite simple though, with the typeface being the design - created in interesting, unusual and eye-catching ways. Below shows Regular Practice's design for the Royal College of Art's end of year show, this used a complex algorithm of moving lines and shapes to create vibrant and fluid letters. This shows how much power a type based approach can have.

Show RCA 2018 - The Royal College of Art
Below shows my particular favourite of their work which is an exhibition poster of Lauren Child's Drawing Worlds exhibition. The design is simple and uses an initial sketch drawn by the illustrator and they extracted this and framed it to make it poignant and bold. This shows the importance of simplicity and confidence.

Drawing Worlds - The British Council
Again this approach uses simple typographic effects but its composition, style and colour all make it eye catching and impactful - almost far more than it would have there was an accompanying image.

The Typographic Singularity - The Royal College of Art

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