Initial Illustrations

We began by creating designs to show examples of illustrative style and concept. As part of our original idea we were going to create strange student meals on plates in a basic cartoon style, however this was developed so the images had faces to maintain a more story/cartoon aesthetic.

I initially began sketching ideas for this to give examples of how the pages could be arranged to show these strange shopping creatures. 

The designs were then developed into a black and white aesthetic with quirky captions, this felt like it would be appreciated by students more. I designed this using reference to some of our own quirky shopping stories to give something interesting for the viewer to imagine, it is also good advice to buy your mince pies in February! 

The red hue in the heart felt like it would work in the composition as it added another layer and drew the eye.