Barcelona based design studio Brosmind creates wacky yet adorable characters that are similar to the style of cartoon we wanted to communicate. They use a punky, colourful aesthetic for their often personified characters. They have their own distinctive colour pallet used throughout their work, often finished with a brown outline, maintaining a warm aesthetic- reminiscent of Barcelona itself.
Although we will be using a different colour scheme it was important to look at these designs and how they have specifically created such cute characters that are appealing and amusing to adults. Often it is the context of the character that indicates the maturity and not the characters themselves, which is something we should bare in mind. It is also clear that the complexity of the designs adds to the interest from adult audiences, however we're taking a more minimal approach so this technique doesn't apply to our book.
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