'Chums' A Guide to Student Shopping

There was some debate over the name of the book. The initial concept was to call it 'The Very Hungry Student Guide to Shopping,' however once we had created the illustrations it felt as if the designs didn't address food or being hungry. Not only this but the play on the 'The Very Hungry Caterpillar' was less relevant at this point, the illustrations were very different and it was important to give the book it's own identity.

Another idea for the name was to use alliteration- 'bag buddies' or 'Sociable Shopping.' However these weren't taken forward as it didn't feel like they represented the content of the book, it needed to be some funny, short and sweet. This is when we landed on 'Chums', this was to link to the fact we'd asked our friends for stories, influencing the content of the book. 'Chums' typifies their influence but also is quite a fun reference to the personified shopping that students might find amusing. The short title also means that it doesn't take much space on the cover, allowing for the main focus to be the bag design.

Arial was used throughout the book to give a minimal, precise effect. The shape of Arial is all about accentuating the negative space around the letters which worked perfectly for our black and white theme.