Colour Experimentation

A floral typeface was experimented with for the 'Queen Victoria' part, which eventually was replaced with the Algerian typeface in order for it to remain consistent with the rest of the design and the traditional Victorian calligraphy style. The V in a circle in the original design was also redesigned because it felt out of place and didn't fit the symmetrical. This was eventually replaced with 'Queen Victoria' in a centre rectangle. The border for this was again experimented with but in the end a patterned angular border was chosen.

Although this print was patchy it shows how the original design appeared with the floral type and the initial experiment with this ink. The bright turquoise was trialled as it was reminiscent of some of the colours found in the entrance hall of the building, although eventually it was considered too bright. There was then some experimentation with deep greens, which again fitted the building's aesthetic but not the style of Victorian adverts. Eventually it was developed to a yellow/gold and black colour scheme in order to seem classic but also eye catching.

A final consideration for the design was how the 'two colour' element would be approached. It was suggested in a group critique that some sections or blocks underneath the text colour could be highlighted in order for it to be brighter. This worked well, rather than having flat text it meant sections of the design could be brought forward. Two colours were used rather than three in order to make sure the design was clean and not overcomplicated. A third colour was incorporated in some of the final prints by the use of the colour paper on the base.