The first experiments involved a white background with block colours added to frame the page. These worked fairly well and definitely made the colours stand out. However, within the brief it was suggested that the designs using white backgrounds have been less successful in previous competitions, so I decided to move away from this. The primary colours were chosen to represent a strong and bright foundation for the piece - colours which can be mixed to make all the other colours.
I then began experimenting with coloured backgrounds and varying the colours of the typography. The red, white and black design felt striking, but had perhaps too many connotations and didn't exude the welcoming and friendly personality of the university. The yellow design also felt like a strong composition, but then used across multiple platforms, on a large scale, it may have become too glaring.
I felt that there was something missing and perhaps the meaning behind the shapes coming together might not have been apparent to the general viewer. So I decided to experiment with adding in small figures who could push the shapes together, working as a team to make the construction. This felt like it added an extra layer to the design, making it more than just the type but not overcrowding it.
I then did several more experiments involving coloured backgrounds and the darker tones seemed to be more successful. The dark blue especially made the colours stand out quite nicely. One thing I knew we had to consider was the colour of the figures in the design. One colour was to be used to represent everyone from the university, but by making them white, this may have been seen as offensive or not very considered. It was discussed that making them black might be a better baseline colour for all the people the university includes.
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