Final Collateral - End of Year Show Branding - Collaborative Brief

Another member of the group then developed the designs for the general collateral needed for the end of year of show. Including general posters, course titles and the typeface recoloured to match the new colour scheme. Light blue was chosen as it seemed bright, welcoming and celebratory, it also matched the University's colour scheme. Additional shapes were taken from the typeface and minimised, almost appearing like confetti and the men was placed against the design as if they were helping construct the words. I found these looked out of place and inconsistent, some of the angles didn't match the positions the men were in, so perhaps more men should have been drawn with consideration about the task they're doing for each letter. However, the rest of the group were pleased with the composition so I compromised with a few minor edits. 

Some of the letters were edited to be less complex, simplifying the number of shapes used and making them clearer and bolder.

Because our main design involved splitting the word 'Together' apart, for the course posters it was decided that they should adopt this style too. With some courses this worked better, for example 'Fash-ion' is still very legible. However, with some of the longer courses such as 'Grap-hic Desi-gn' this appeared less legible. The titles were also placed on landscape posters and potential banners and since the text was not split apart these seemed to work a lot better. Yet both were taken forward as final designs, I suppose in many ways they show an atypical approach and keeps the branding consistent. If we had more time I would have liked to explore this further to make it more legible.

Finally, the posters were also tried in several different colours, so that variations could be seen around town. These colours again derive from the university's colour scheme to show some consistency but perhaps don't look serious enough for an end of year show. The colours are very soft and appear very child-friendly, perhaps brighter, more contemporary colours could have been experimented with if given more time.