Brief - End of Year Show Branding - Collaborative Brief

The brief is to create a concept for the promotion and design of Leeds Arts University's end of year show.

Foundation show: 16th May
Undergrad show: 7th June

It should:

• Reflect the essence and purpose of the university - showcasing hard work/talent.
• Attract people from the industry.
• Represent people from all the groups and programs.
• Flyers, posters, social media.
• Must include the university logo.

For the Submission:

• Mock-up of external signage.
• A0 poster.
• A6 double sided poster.
• Publication advert.
• Concept on A2 sheet of paper which must be displayed in creative advertising from 212 by THURSDAY 21ST FEB.

Also Used For:

• Emails about private view.
• Exhibition guide.
• External signage at Vernon Street.

Think About:

• Image based projects work well.
• White usually doesn't work well.
• Communicating that we're a specialist arts uni, student-centered and strong creative community. 

Audience:

• Local feeder schools.
• College students, parents, staff.
• Prospective students.
• General public.
• Alumni.
• Local artists
• Creative industry professionals.