Digital Tile Developments - End of Year Branding - Collaborative Brief

We then conducted several digital experiments, below are a select few, showing how the tile shapes could be created using digital means. These create quite a different aesthetic, but still work to convey our concept: each shape and image relating to a different discipline. This time however, the arrangement was more random than the ordered lines we first experimented with. This seemed to make the image simpler and bolder, although for it to be effective the text would need to stand out in some way - becoming a main part of the composition.

After a critique it was discussed how having an individual shape for each course might cause some issues. In the 'Made Here' branding a similar idea was employed and this caused some issues between the courses in regards to which shape they were assigned. It was suggested that something more non-specific might be more appropriate and 'all-encompassing'. 

Several experiments were made into how typography could be placed over the image, the experiment below felt too information and less celebratory. This led me to consider that perhaps the typography could be made out of the actual shapes, allowing there to be convergence and diversity.