Rationale

Define the problem:

• To design a sign system if there was a zombie apocalypse in Leeds. Because there is 19 sectors in the Council evacuation plan I will design a stencil for each design to show if the zone is infected or clean and which zone the occupants should move to.
• Contextual References:
  • Zombie apocalypse films, look at types and stencils used. The Walking dead also uses a sign system to direct the characters to Terminus on the train tracks (look at style.)
  • Use reference for subjective ideas from The Debate.
  • Look at graphite and the different styles of stencils.

Client Needs or Requirement:

• Needs to be extremely clear and readable from a distance, needs to be disposable and to be able to be constructed very quickly.
• Scale needs to be fairly big and the contrast between clean and infected symbols needs to be strong. Green/Red bright contrast.
• Require pictogram for each sector based on a landmark which I will have to research.
• No usage of type so it can be understood by anyone in the city. Although may need to develop some instructions, depending on how simple the sign system is.

Audience:

• General public, who live/work in the city.
• Should be accessible to all ages and not isolate anyone.
• Should be direct and clear for an audience who is afraid and needs guidance.