Thursday, 16 February 2017

Poster Material

The paper I used for the A1 poster was recycled paper, in order to give it ethical validity and strength. 

The paper itself is incredibly durable due to the coating on the back, which means even when it is folded and pocketed in an exhibition situation it will not wear quickly. It was also chosen because many of the strong coated card that the poster could have been printed on, was too thick to be folded down to A4. Whereas this paper is thin enough to be folded down without damaging the design or causing ripples in the paper.

Another reason recycled paper was used was because there has been an increasing pressure for designers to make their work ethically viable and good for the planet. It is 'morally incumbent' that we should make our designs better for the environment. It also has a contemporary application as a lot of the people attending exhibitions might be in favour of an environmentally friendly print and it makes it more evolved and modern.   


A final reason the paper was used is because of the veined texture it reveals when a light is shone behind it. This creates a webbed, 'alien' feeling which matches the content nicely. It adds an extra layer to the production and could even be hung in front of lights if it was actually displayed in an exhibition situation. 

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