Final Design Idea 2- David Lynch Film Branding

David Lynch's films often have a “surrealist ethos” and very prominent dreamlike imagery. I thought it would be interesting to communicate the video I had produced as a David Lynch film to be branded. 

 

After looking at some of the poster designs for his films I decided to recreate them with a scene from the film in which the video looks like its burning. This used a quick combination of editing, printing and scanning. The title was cut apart and placed back together to suggest how ambiguous and faulty a tape can be. 

'The obsolete' - because the video tape is no longer used. The background uses a sections of the video when light hit the pond, making it look like fire.

Although the aesthetic appearance did resemble a David Lynch poster, I thought it would be hard to drive this idea forward as the success of the work was in video form. In this project we needed to have a printed outcome.

However, from this experiment I realised that the layers and shift of type and editing into blocks worked well and linked back to my initial experiments of layering type and cells to create shapes. This had more potential as it had a natural order and constraint.