Object Evaluation

The intention was to communicate the fact the posters had been censored by the government. Peer feedback has suggested that the pieces represent this well through their ambiguity and pixelation.

Throughout the project Carson’s theory about intuition has been followed successfully, the colours were placed in the cells spontaneously and layered in ways that ‘felt’ right- rather than using a systematic approach. This meant they had energy and looked sharp, which added to the horror film aesthetic. However, by using reinterpretations of pre-existing movie posters it meant that they could have been more originally developed using elements from the films instead. The originals were used because they would be recognisable among fanatics, otherwise this could have been something to develop.

The most effective part of this project was using the spreadsheet program solely to create the designs. Although some of my other developing designs were successful and could have been moved further, without a constraint they lacked direction. During a lecture by Michael C Place, he discussed his passion for experimentation and breaking boundaries, which is partially the cause for his success. He suggested that even when given a very open brief by a client, it is important that you give yourself ‘self imposed rules and constraints’ to elevate your work and to make sure you are constantly improving. By using only a spreadsheet to produce the work, it meant it became a lot more refined and original. Through peer feedback it was noted that the titles of the films might be difficult to read, however the time spent looking at the titles generates interest in the posters. After all, the aim was to make the work ambiguous. 

Absurd

Axe

Madhouse