Grid Research and Examples

I began researching grid terminology and layout before I constructed a system for the poster. I began with '100 Design Principles for Using Grids' which contained these useful pages:

Josef Muller Brockmann suggests that grids are important as they 'create a sense of compact planning, intelligibility and clarity and suggests orderliness of design. This orderliness adds credibility to information and induces confidence.' This is necessary for the poster design to give the exhibition integrity and admiration, people need to believe it is an organised and ambitious institution. 

I was influenced by his grid used in this 'Stadttheater' poster. 

This layout involves leaving a wider margin on the left, in order to give it some emphasis with an indent. It also splits he text into three equal modules, placed either side of a subheading. The hierarchy in the poster layout is organised and precise, it gives some satisfaction to look at. I wanted the poster to have a similar professional layout, but also consider space for the imagery.