Book Research- In Cold Blood

Judge- Jim Stoddart:

Jim Stoddart has worked in the design industry ever since he graduated from Sheffield university. He did some work briefly for Penguin and then returned in 2001 as Art Director of Penguin Press, where he has overseen the redesign and rebranding of Penguin Classics, Penguin Modern Classics and Pelican Books. He was also designed covers and art directed Penguin’s Allen Lane hardback imprint, the Particular Books imprint and Penguin non-fiction paperbacks.

These means he has vast experience in the industry and has knowledge of successful non-fiction designs. His style tends to be fairly minimal, often using dramatic photography. Most have been cropped to reveal elements of scene, which is reserved but adds intrigue and a glimpse of insight.

He has also used grids for cover designs, as show bellow. These show how there is a strict layout that means the designs are ordered, professional and classic. There will be experimentation with grid design in order to make sure my designs are considered and balanced.

Youth- example of grid usage.

Dangling man- example of grid usage. Strong use of type.