Pan Macmillan Storybook - Waterstones Research

We began by doing research in Waterstones, looking a the aesthetic, colours and techniques used by children's illustrators. Just by looking at the shelves it is apparent soft colours are used in big blocks on the books, their is rarely patterns or gradients. The books are also usually square shaped and edges are rounded, which is something we could consider for our book.

We looked at the Hungry Caterpillar which reminded me of how rough, hand made textures can add much more depth to children's book designs. We decided that a juxtaposition of experimental textures with vector drawings would work well for the competition. It was specifically relevant as we wanted to use parts of the Moor to create some of the textures, giving the book grounds and depth.