Pan Macmillan Storybook - Typeography developments

Typography experiments began with quite and illustrative 'child-like' typeface which was chosen to compliment the artwork's soft style. However, it seemed too basic and rounded, it didn't quite match the contemporary style we had been aiming to achieve. After looking at books like Nutmeg and Charlie and Lola, and even the previous winners, it became clear they all used serif typefaces.

 

By using the serif typeface 'Caslon' it makes the design seem classic and contemporary, with a traditional storybook aesthetic coming through. The text has been editied in places, similar to the Charlie and Lola books, which contributes to a flow and movement across the page. Megan composed these whilst I would occasionally offered ideas. It was definitely a good decision to use this typeface.