I began by developing the sketches I'd done into several badges designs - this involved the sketch based style I researched beforehand. This style creates a spontaneous handmade feeling, generating a feeling unanimity and inclusion within the movement. To create an overly sophisticated design here could alienate some of the audience. Even the two digital designs seem too bland and corporate in their style, perhaps more colour could have remedied this or perhaps a more exiting typeface. Either way it became clear that the coloured in, hand drawn designs had more of an attraction - according to feedback.
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