Thursday 1 March 2018

International Women's Day Badge - Pinterest Research

I began by doing some research on Pinterest for the design. It was important to find a 'youthful', 'fresh' style of design and Pinterest was perfect to get a sense of this. It became clear that rough sketches and illustrations are a key aspect of the feminist work on Pinterest. By making something by hand it creates an instant, spontaneous appearance - fueled by the passion of making it without much deliberation. The colours here are also mainly pastel, soft tones which I will also experiment with using. Part of the brief was that the design must be in colour, which means I won't be creating anything black and white (unless I think it is worth breaking the brief for).

Also it became clear that a lot of feminist celebrities are iconic within the movement. Could the badges perhaps have some of these role models on them, who champion the movement so well (Carrie Fisher, Emma Watson...) Additionally, it became clear to me that the root of feminism, born during suffragette protests, could also be used as a reference within the badges. This part of feminism is incredibly iconic and would be perfect to represent the history of celebrating women's rights. I particular liked this quote by Charlotte Perkins Gilman which states "there is no female mind, the brain is not an organ of sex. Might as well speak of a female liver", which is something I could definitely draw inspiration from.

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