After having researched some of the key features of web interface and user experience I found some useful advice in Steve Krug's book 'Don't Make Me Think'.
Firstly, although it may seem obvious, the interface needs to be so easy that the user no longer has to think while using it. It really emphasises the importance of this, so I hope to make my app as simplified and concise as possible, with easy user flows and clear layout.
Another thing that the book made clear was that the information has to have a clear 'visual hierarchy', with the most important held evidently at the top. This could even involve the illustrations I intend to include, which should be obvious in their meaning and the given priority on the screen.
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