Sunday, 24 March 2019

Wonder Previous Children's Award Winners - Penguin Books - Competition Brief

1st Place 2018 Winner - Naughts and Crosses

Explanation of Work

'Noughts & Crosses (Malorie Blackman) provides an experience through the two main characters, Sephy and Callum. The novel tells us about their relationship, and how it grows, it is so personal, I felt it was important to include them as key elements in my design.
Monochrome colour was chosen to show the contrasted personalities, alongside adding sophistication to the look. Introducing red as an accent was an afterthought, taking Anna Bilson’s advice on board.
The simple aesthetic, inspired by the cover of Varoom magazine (6/2/18), dictated to not break the clean look, so I hand-lettered the title and blurb within the characters.'

The key thing that stands out here is the strong use of typography, which the Penguin judges often go for. It is illustrative, which is a style often chosen by the Penguin judges for the Children's award. The back cover is part of the overall composition but the cover can also stand alone. There is an incredible amount of detail

Fruzsina Czech, Ulster University,
 1st Place Winner 2017 - The Secret Diary of Adrian Mole

This cover also shows a highly illustrative approach, reflecting the main characters transition between being a child and a teenager. The Noddy illustrations are scribbled over in black marker and there are stains and edits all of the book to suggest an upheaval. Something illustrative like this could be a successful approach, yet as the original Wonder cover design has shown - sometimes something simple can have very large impact.

Beth Ewens, Leeds College of Art

1st Place 2016 Winner - Carrie's War

This cover design shows the importance of colour and texture, with the yellow highly likely to stand out on book shelves. The composition is incredibly consistent, with texture, arrangement, typeface all working together to communicate a clear message. I hope to create something similarly bold and striking.

Lucie Williams, University of Wolverhampton

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