Wonder Final Design and Evaluation - Penguin Books - Competition Brief

The design is bold, bright and playful. It will likely attract children because its striking colours, cartoon style and bold text. The hand drawn aesthetic is something which is commonly used for children's design and should be appealing. The design is still contemporary and should attract adults buying for children. It should also appeal to the Penguin judges as it uses an interesting use of typography, which is something they often look for in their winning designs.

The cover alone is bold and works well without the rest of the composition. It is simple but striking and would stand out well on an online bookstore such as Amazon. The yellow would work particularly well in print and would be smooth, strong and vibrant. The ears of the O in 'Wonder' are also uneven, similar to the previous Wonder cover - this pays homage to Tad Carpenter's design which painting August with similar uneven ears. I felt it important to reference this design as Tad Carpenter's design has been the face of Wonder for so long and deserves to be remembered.

For the authors name and the tagline Futura has been used to as per my initial brief, setting myself the task of unifying each Penguin design with the use of the same typeface. This has worked well and offsets the handwritten style of the Wonder typeface well.

Wonder Mock-up