Penguin Books Evaluation - Competition Brief

The three penguin book designs I have made for this brief show a consistent style throughout. They all use Futura as a mark of consistency and they all use one prominent block colour - yellow, blue and red, with white accents. These three primary colours have been used to have high impact when the three designs are placed together and when they are alone. That being said, through research, each design has been tailored to the specific genre well - thinking about themes, colour, hierarchy - building on research about previous Penguin winners and previous professional cover designs. Each designs has subtle differences which have been considered carefully in accordance to the genre.