Wonder Brief - Penguin Books - Competition Brief

I then began working on the Children's Fiction cover competition - for 'Wonder' by R.J.Palacio. The brief stipulates how the design should look:

'We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. The cover should encourage children to pick the book up and buy it for themselves and should also engage adults to want to buy it for them.'

'While all elements of the cover (front, back and spine) need to work together, remember that the front cover has to be able to work on its own, and to be eye-catching within a crowded bookshop setting as well as on screen at a reduced size for digital retailers.'

'With the nature of friendship, tenacity, fear and, most importantly, kindness at its heart Wonder explores fundamental truths about how people behave and how they should behave.' - The cover should reflect this.

The winning design will need to:

• have an imaginative concept
  
• be an original interpretation of the brief
• be competently executed with strong use of typography
• appeal to the broadest possible audience for the book
• show a good understanding of the marketplace
• have a point of difference from other books that it will be competing
  against in the market
• be able to sit on the shelves of a supermarket or ebook store as easily as it sits on those of more traditional bookshops.