Norwich Beer Fest Logo - Brief

The Norwich beer festival competition was launched by CAMRA (Campaign for Real Ale). They have been doing this annually and this logo would be for the 41st Norwich Beer Festival which will take place at St Andrews and Blackfriars Halls between October 22 and 27. The deadline is 9pm on Monday, February 19.

Organisers are looking for innovative designs depicting a dragon. The design can also potentially involve the beer, year, which beer festival it is and perhaps a reference to Norwich.

Ian Stamp, the Norwich and Norfolk branch chairman, said “We are hoping to receive lots of entries, although they must include a dragon in some form, the entrants can choose a setting or background of their choice. We always look forward to seeing the selection of talented entrants. The logo of the winner will be depicted on the festival glass, programme, and other merchandise”.

A maximum of five colours (four is preferable) can be used, including any black or white parts of the design. This suggests the design needs to be fairly minimal to be successful.

Personal Spec:

• To create a minimalist design, involving 4 colours.
• To connote Norwich somehow in the design 
• To make the design up 7cm x 5.5cm
• Have Room for text, the year and the title.
• The design needs to target the middle aged demographic.
• Needs to be cheerful and 'cool' but still maintain a contemporary aesthetic.