Norwich Beer Fest Logo - Research

The website for the beer festival is simple and practical, with the colours of Norwich football team - yellow and green. This should be something that needs to be carried forward in the logo design, nothing flashy or eccentric, just something classic that all of the beer festival regulars will appreciate.

The glasses for the festival share a similar style every year, with a 2D cartoon dragon being the focus. None of these are very serious or realistic dragons, so the design should be similarly playful. Often the dragon is shown to be fairly 'evil' or 'cunning', this is something that should be experimented with.

These are some of the designs from past years that my Dad has collected. Some are older than other's and the style has developed to be brighter and bolder over the years. After talking to several people that attend Norwich Beer festival it was suggested that the best two designs were the ones front and right. These are striking, with a good use of colour and form, their simplicity adds to the success.

This was the 40th Beer Festival design so it will be important to create something that differs from this considerably, as they aren't likely to want a similar design for the second year running. Despite this the design is effective, it has bold use of color, references Norwich by the city outline and has a legible, clear text.