Sunday, 12 March 2017

Waterstones Market Research

In order to gauge a full view of the market for the book I looked at the crime section in Waterstones. This was enlightening as I noticed many of the books has a big focus on the colour red. They also often use sans serif typefaces, in a bold, poster style aesthetic. I hope to branch away from this in order to make the In Cold Blood cover original. The ones that stand out most use more obscure colours, like yellow or cream which I hope to implement into some of my designs.

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