Brief Switch - Amateur Analog

After researching content for our guidebook, we came in on Monday to find were being paired off to design for another person. This was to ensure we moved out of our comfort zone and tried new and unfamiliar graphic styles. It also meant we could test our collaborative skills and how well we work with someone who we wouldn't usually choose to.

I was partnered with George, and his content is about analog photography; making it a guide for amateurs to be inspired. One of the key parts of his specification was to aim the design at millennials, who have missed the period when analogue was the norm. This means that I will need to ensure it is fresh and modern, without making it too dull or serious. It shouldn't be pretentious either as its meant to be a casual introduction, in order to ease people into the hobby. Another main spec was to have the price quite low, at a suggestion of £1.50. This will need to be a key feature in the production considerations or as a concept it might need to be reconsidered.