Overall, the suffragist poetry exhibition design has gone well. The design has used a large amount of research in order to create a well reasoned and substantial body of work. The design immediately indicates that it is about poetry due to the fact it takes a typographic approach and the title 'WORDS' is made large in the center of the design.
The initial stages of research into suffragette design have influenced elements of the branding such as colour pallets, typography and imagery - especially the 'Bugler Girl' interpretation. A lot of the suffragette designs (influenced by the tones used in the Art Nouveau style) use warm colour pallets, and as a result the branding uses a warm orange predominantly. This colour was also used because the figure is based on the 'Bugler Girl' design which also used a similar orange tone. A cream tone also also been used instead of white - this is to created an aged, more classic appearance, similar to the aged pages of the poems studied for the exhibition.
Whilst the designs were influenced by Suffragette work, they also needed to be contemporary and modern in order to be popular. From research a lot of current branding is very shape based, using bold colours and negative space. For this reason, the original Bugler Girl image has been refined into a very abstract interpretation of her face. This is to be bold and striking and will appear attractive against other types of exhibition posters
The exhibition highlights the achievements of suffragist poets throughout and paints them as just as strong and powerful as the more physically active suffragettes. The Bugler Girl image has been designed to make her look like a warrior with sharp and angular features. The words she is shouting are bold and in capitals, to give emphasis on her words. These words are made bright against each background suggesting they offer a light in the darkness. Often in the poems the suffragist's wrote, they compare themselves to sources of light for women who needed the vote. For this reason within the poetry exhibition publication, certain words within the quoted sections are highlighted in orange - giving them warmth and significance. The pages also alternate between black and white in order to show more links to the light and dark imagery. Each quote is written in capitals, again to give the words power and emphasis, written as if they are being shouted.
The elongated rectangular shape of the exhibition guide means that there is a lot of negative space around the poems, which means the words seen are bold and vibrant. It also means that for some of the longer poems they can extended further down, and are not interrupted in any way. The shape is directly influenced by traditional poetry layouts and has been used for both the flyers and the poster too. This keeps the work consistent and also means that it has a point of difference when compared to other exhibition posters.
All the branding is consistent with each other and the same figure of the Bugler Girl has been used across all the pieces of design. This is to ensure that it is iconic and distinctive and as people see the design repeatedly in different formats it becomes memorable and they are more likely to visit the exhibition.
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