I began researching some informative and memorable videos I'd seen online before and thinking about the qualities which made them so popular.
Something I thought was particularly successful was the tea and consent video. Although the illustration and animation is quite a basic level, the composition and voice over make the video humerus and clever. People connect with it because of the clear and simple message. It would be interesting to explore something similarly simple for a different cause.
I also looked at 'The Pushover' which was a skit created by the creator 'KickThePj', which again dealt with a serious topic - alcohol poisoning - in a light-heartened and simplified way. The quirky style of editing and set design, makes the video very entertaining whilst the information is taken in. Again something like this could be developed to advice the population on a serious issue, without making the actual content too serious.
I also looked at a few of the Headspace animations. Although the illustrations are quite simple and short, the designs have been effectively developed to be calming and informative. The smooth transitions are part of the overall experience. Perhaps a meditation video could be produced that takes inspiration from this style. Although some skills in After Effects would have to be learnt.
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