Friday 11 January 2019

60 Second Documentry - Final Video and Evaluation

Final Video

The final video works quite well as a composition. I have used some upbeat and jolly music to make the experience flow better, although it would also work without sound in an outdoor situation. In some ways this could have been developed to be longer than a minute, however, since most people's attention spans are quite short, I imagine most people would click away if it was any longer. Unless they were there for a specific reason.


Evaluation

Overall the video works quite well. The colours are warm and pleasing to look at, making the video more appealing. The music creates a jolly, progressive feel to the overall experience too. It is educational and lighthearted which makes it functional as a video found on social media. However, doing origami is something that most people would directly look for, there isn't 'a hook' as such, which would spontaneously draw people into watching the video. You know where the video is going, nothing unexpected is likely to happen. In fact, the composition feels more like Youtuber content than a viral documentary. With little annotations and an intro and outro clip, it becomes more like an experience.

However, from people's responses it seemed engaging and entertaining which was most important. They particularly liked the stop motion at the end, which could potentially be used for further engagement. Perhaps because this was an unexpected addition at the end, people were amused by it. It is the unexpected or the anticipation of the unexpected that holds the success of many videos.

I also thought it was quite useful watching other people's videos. There was a variety of content and it became more apparent what the the several techniques were for holding people's attention. One's that had music, ones with lots of cuts in footage and ones that directly engaged the viewer worked quite well. In future I would pick a topic that could educate the viewer on something with lots of different cuts and bits of information, rather than one steady tutorial experience.

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