Wednesday 11 January 2017

Use of the Marber Grid

The book designs needed to use the Marber grid but in an experimental way, for this reason I began by using the singular third at the bottom of the page. This worked fairly well, although it was harder to apply the entire grid to this layout, as some of the lines no longer connected. I decided to create a design that would work as a jacket, so it could wrap around hardcover books. To make this consistent the white strip on the design was carried around for these inner sections. 

Josef Albers believed that a three tone approach was enough to conjure a mood or association, as shown by his Homage to the Square. For this reason I decided to begin by using just three colours on each design, having image traced the painted designs. However by using image trace it has created quite a rough, 'cheap' effect. It is a common technique that perhaps should be used more sparingly, especially for designs that have a lot of components, like paintings. 

The type used for these designs also was not quite appropriate either. The designs for these books are quite contemporary and bright in colour, a serif typeface seems to clash in it's classic aesthetic. A sans serif typeface might have appeared more 'modern' and appropriate to the design. Beatrice Ward suggests if you notice typography you will never fully get the message it is delivering, which is true in some circumstances. Type needs to be something that is so perfect for the design work it doesn't distract or draw attention.

Finally the colour of these designs isn't consistent, they're not quite consistent and have no development or reasoning behind them. I hope to create another variation that has more consideration than those produced below.




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