Josef Albers believed that a three
tone approach was enough to conjure a mood or
association, as shown by his Homage to the Square. For this reason I decided to begin by using just three colours on each design, having image traced the painted designs. However by using image trace it has created quite a rough, 'cheap' effect. It is a common technique that perhaps should be used more sparingly, especially for designs that have a lot of components, like paintings.
The type used for these designs also was not quite appropriate either. The
designs
for these books are quite contemporary and bright in colour, a serif
typeface seems to clash in it's classic aesthetic. A sans serif
typeface might have appeared more 'modern' and appropriate to the design. Beatrice
Ward suggests if you notice typography you will never fully get the
message it is delivering, which is true in some circumstances. Type
needs to be something that is so perfect for the design work it
doesn't distract or draw attention.
Finally the colour of these designs isn't consistent, they're not quite consistent and have no development or reasoning behind them. I hope to create another variation that has more consideration than those produced below.
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