In the 1940s Tschichold helped design more than 500 of the famous Penguin paperback books, these were purely typographic yet are still iconic. When Marber arrived on the scene there was little work with imagery for the book designs and there had been little change since Tschichold for 20 years.
By arranging the design so typographic information and the colophon (a publisher's emblem) within the top third of the page, he allowed for over two thirds of the cover to be used for illustration “effectively giving the cover artwork the space needed to capture a browser’s attention and sell the book.”
He developed a grid so that each design could follow a similar pattern and order. Each line is either evenly spaced between two lines or cuts through two intersecting lines. For my own designs I hope to follow this pattern. Instructions can be found here: http://ministryoftype.co.uk/words/article/constructing-the-grid
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